spence diamonds
doing diamonds differently
BRANDING / STRATEGY / CREATIVE DIRECTION / DESIGN / PHOTOGRAPHY
kristin’s role
Spence Diamonds is a leading Canadian diamond retailer that launched in the US in 2016. They offer both lab created diamonds and mined diamonds with a unique in-store shopping experience. Our goal was to elevate the lab created diamond and refresh the brand with modern photography and bold design.
spence x boho
The Boho Collection was created by Spence Diamonds to introduce lab diamonds to a millennial market and to create brand loyalty. We created the brand strategy, visual identity, logo and site design for this up and coming brand.
