keep collective

love of life, meets love of jewelry

STRATEGY / CREATIVE DIRECTION / DESIGN / PHOTOGRAPHY

Keep Collective was a new brand from the founders of Stella & Dot, created to connect with a younger audience through personalized jewelry that helps you keep what matters most close at hand—and close to heart. I led the creative direction from concept to launch, working with a small but mighty team to build an entirely fresh brand identity. From typography and color palette to packaging, photography, and catalog design, we crafted a modern, emotionally resonant look and feel that brought the brand’s mission to life.