target style
expect more, pay less
CONCEPT / ART DIRECTION / PHOTOGRAPHY / DESIGN
Building a virtual catwalk for New York Fashion Week, we launched the 2011 Target Spring Collection with an app inviting fans to create their own signature collection. They could style different looks, pick models, choose runway music and then watch their creations as they walked down the runway.
target x merona
In 2010, retailers were just beginning to tap into the power of social media as a selling tool. We were tasked with creating an app for busy moms that let them virtually try on — and try out — Merona fashions. To bring it to life, we partnered with NYT bestselling author Jill Smokler, founder of the blog Scary Mommy, as our model and spokesperson. The campaign was a huge success, generating an incredible response and overwhelmingly positive feedback.
Read more about it in the Rew York Times.
target club wedd
We created 101 Things to Do In Your Life Together, back when Facebook apps were all the rage. We encouraged couples to stockpile adventures and share them with wedding guests through a Facebook app that linked to their registry. Guests could then buy an experience rather than just a mundane item. The registry catalog and digital marketing all directed couples to the Facebook app. Not only did this reframe the entire registry conversation, it also created a new business model for Target, one that was infinitely more engaging and interactive.
